By Marlene Orr, Senior Printer Analyst, June 8, 2010
HP kicked off Internet Week NYC with a news conference broadcast live via the Web. Appropriately, the theme was harnessing the power of the Internet to customize and simplify the printing experience. In his introduction, Vyomesh Joshi (VJ), president of HP’s Imaging and Printing Group, noted that since the advent of Web 2.0, there has been an explosion in the amount of available content on the Web. In fact, HP's research shows that by next year, Internet printing will surpass printing from word processing programs.
VJ said that while creating the content has become easier (think of the countless social networking and photo-sharing Web sites), capturing and printing that content has not always been so easy.
Addressing the shift last year, HP introduced its first Web-connected printer (the Photosmart Premium All-in-One), which let users download software to the AiO so they could access and print Web content from the control panel. Since then, the company has paid close attention to customer behavior, learning that about 70 percent of users downloaded applications to allow them to capture and print content without turning on their PC.
To keep up with what it says is a growing customer need, HP will Web-connect every new HP printer with a purchase price greater than $99. But it’s not just about the software applications anymore. Cloud printing (untethered/wireless printing, whereby data is sent over the Internet to a selected printer) is nothing new, but HP is taking it to the next level by allowing users to print from mobile devices with no additional software or drivers required. As VJ said, “If you can e-mail it, you can print it.” With ePrint technology, users can print a document by using nothing more than the resident e-mail program on a device to send it to the printer. So, not only can users download apps to access and print content without turning on their PCs, they can now print from mobile devices (like smart phones and tablet PCs) that have traditionally had inherent limitations to printing. continue reading...