Ramsey, N.J. – March 4, 2008 – Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta), a leading provider of advanced imaging and networking technologies for the desktop to the print shop, today announced that it was awarded first place in the 2008 Brand Keys Customer Loyalty Engagement Index in the “MFP Office Copier” category. Each year New York-based marketing consultancy Brand Keys publishes its Customer Loyalty Engagement Index, which surveys 24,000+ adult Americans to determine how brands rank in customer loyalty.
Brand Keys research identified Konica Minolta as number one in the “MFP Office Copier” category for the first time this year based upon the company’s ability to engage consumers and create loyal customers when measured against the "ideal" office copier. The Brand Keys data paints a detailed picture of the category drivers that engage customers, engender loyalty and drive real profits. Brand Keys formulates the “Ideal” for the category by asking respondents to characterize their perfect product – MFP, major sports league, computer, pizza, etc. The result – the category “Ideal” – sets the standard for excellence within the category.
continue reading...