Ramsey, N.J. - July 22, 2010 - Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta), a leading provider of advanced imaging and networking technologies for the desktop to the print shop, announced today that PIP Printing of Burlington, NC (PIP Printing) has chosen Konica Minolta's award-winning bizhub PRO® 6501, bizhub PRO C6500 and bizhub PRO 1050e Digital Presses to enhance both its traditional and digital printing operation and deliver a full line of integrated marketing services. With the adoption of three Konica Minolta systems, PIP Printing has been able to automate work to drive down costs and more quickly deliver jobs to customers, leveraging device redundancy so downtime is never an issue.
VDP and QR Code Technology
With the addition of the bizhub systems, PIP Printing is delivering turn-key customized campaigns to its customers through services such as creative design, variable data printing (VDP), QR Codes, data management, direct marketing response metrics and social media management. In addition, PIP is enhancing its output quality in several important vertical markets including Pharmaceutical, Non-Profits, Real Estate and Legal.
The ability to connect consumers with a business has changed due to digital technology, with endless possibilities now available. For example, through the use of a mobile tag such as a QR Code, a link is produced through a program that creates a printable 2D barcode. When it is scanned with a code-reading equipped Smartphone, it can take a user to Website, product video, personalized URL, coupon or offer, event promotion, business contact, Email address or other location that offers the customer something unique. High speed digital printing combined with the need for on-the-spot information is how PIP Burlington partners with Konica Minolta to keep up with and exceed customer demands. continue reading...